BUAISOU

To “thrive in the hometown of indigo dye,” BUAISOU was established in Kamiita-cho, Tokushima

Prefecture in 2015.

All processes, which were traditionally divided into separate specializations, are carried out within

BUAISOU; from cultivating the raw indigo, fermenting the indigo leaves (Sukumo), dyeing, designing, all

the way to production. We also make efforts in introducing the charm of natural indigo through offering

workshops and other various activities. Indigo dyeing is characterized by deep beautiful color and

fastness. This is achieved using only indigo leaves, lye, bran, and shell lime.

In 2018, we were able to realize our original dream of making indigo-dyed jeans, with each skein of yarn

hand-dyed one by one. In the future, our goal is to grow and weave cotton and manufacture jeans using

vintage sewing machines.